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News of October 4, 2005

Tupac's Sister Announces the Madameveli Clothing Line

In October 2005, Sekyiwa 'Set' Shakur presented plans for her own women's line. The name Madameveli plays on Tupac's alias Makaveli.

Alongside the fashion brand Makaveli Branded, which operated under Tupac’s well-known alias, his sister Sekyiwa ‘Set’ Shakur also wanted to launch her own line in the fall of 2005. As AllHipHop reported on October 4, 2005, it was to be called Madameveli and launch in the fall of 2006. The name transformed Makaveli into a feminine form.

Fashion as Armor

Set Shakur described her plans as upscale fashion for adult women. The line was meant to emphasize each woman’s individuality and, according to the announcement, show the “female side” of the Makaveli figure. The clothing was said to be more than just sexy: it was meant to act like armor, a protection for women who wanted to establish a firm place for themselves.

Planned pieces included miniskirts with garters, catsuits, corset-cut tops, tight-fitting pants with suspenders, and denim jackets. As a partner, the report named the fashion consultancy K.A. Kitties, which had previously worked for brands such as Rocawear, FUBU, and Apple Bottom. Whether and to what extent the line actually reached retail stores later on is not documented by the located sources.

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